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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT. Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments.

Fashion 278
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Form and function: How Cargo Crew is bringing style to workwear

Inside Retail

FR: It’s like a fashion store with a coffee hub and industrial kitchen. IR: You come from a fashion design background. Through our combined skills, we are also able to translate broad fashion, lifestyle and marketing trends into products and brand campaigns that are inspiring yet relatable for our clients and markets.

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Three roadblocks to making circular fashion work – and how to navigate them

Inside Retail

Achieving circularity in fashion is similar to the 10-year overnight success story. Yet, the need for a sustainable and ethical future in fashion is necessary, due to the industry’s social and environmental impact, which has already caused substantial damage. We’ve heard and said this before in some form or another.

Fashion 130
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Same prints, new look: Inside Laura Ashley’s fashion-forward comeback plan

Inside Retail

One of the things that I think is really interesting and exciting about Laura Ashley as a brand, especially in the fashion space, is there’s a timeless element to our designs,” he said, noting that vintage Laura Ashley dresses often sell for “thousands of pounds” on eBay. We know consumers want it.

Fashion 130
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Nere and far: Strand CEO Felicity McGahan talks UK expansion

Inside Retail

The aim was to provide a combination of fashion and value without walking away from that need to be functional. As a result, we’re seeing a younger customer who thinks about travel in a similar way that they do about fashion. FM : We’ve just had a record year and travel in general has had a record year from a category perspective.

Expansion 245
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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

Gor said that as a vibrant metropolis and burgeoning fashion hub, Bengaluru is a prime location for Levi’s to enhance its brand presence and engage a diverse customer base, in line with its strategic vision for growth and innovation. “As

Expansion 130
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WGNB creates minimal monochrome SVRN store in Chicago

Dezeen

A variety of monolithic furniture pieces direct the flow of movement around this fashion boutique in Chicago, designed by South Korean studio WGNB. While the western perspective looks at the object itself, the eastern perspective rather focuses on the surrounding relationship of the object." The photography is by Yongjoon Choi.