“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy
Inside Retail
MARCH 12, 2024
A shift from being a pure-play e-commerce business Founded as a pure e-commerce business, Edible Blooms is now shifting its strategy and has begun partnering with key retailers. She said the new strategy is all about making sure Edible Blooms’ products are where its customers are. So, we saw that as a really brilliant fit.”
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