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Essential Things To Include In Your Product Marketing Strategy

RetailMinded

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. It’s challenging for bricks-and-mortar retailers to stand out from the crowd.

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How RM Williams boosts efficiency with its unified commerce platform

Inside Retail

This acquisition paved the way for RM Williams’ most significant digital investment yet, encompassing a comprehensive overhaul of its e-commerce platform, marketing strategies, and store systems. When we set about this project, it was to look at the way we connect with our customers.

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How to Select the Right Distributor for Your New Product Brand

Retail Bound

Launching a new product brand can be an exciting and challenging time. With so many things to consider, one crucial factor that can make or break your success is choosing the right distributor. After all, they are the ones responsible for getting your products into the hands of consumers.

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5 Things You Need to Know Before Launching Your Indiegogo Campaign

Retail Bound

Here are five key things you need to know before launching your Indiegogo campaign: 1. Understand Your Audience Before you launch your Indiegogo campaign, it’s essential to understand your target audience inside and out. Who are the people most likely to support your campaign?

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What’s new in visual merchandising?

Retail Focus

Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience. Looking at current activity in the market, Cano said certain trends are standing out for the team at Propability.

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A Guide on How to Approach Retail Stores to Sell Your Product

Retail Bound

Developing and launching a product that can help you gain profit is the first step that you have to overcome in starting or growing a wholesale business. However, the real challenge for entrepreneurs comes after the product launch— and that is sales and distribution to retail stores. But how do you do it?