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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

CB: There were two big points of our strategy that we started to develop during lockdown. As a marketer, automation is such a huge thing that you need for your overall strategy. I think that’s how it feels non-intrusive and more engaging. IR: What about social media? One was SMS marketing.

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“What if this happens to us?”: Retailers revisit emergency response plans

Inside Retail

In the wake of the tragic Westfield Bondi Junction stabbing attack on April 13, Australian retailers have been revisiting their emergency response plans to ensure they are fully prepared for every contingency. Retailers revisit emergency response plans appeared first on Inside Retail Australia. The post “What if this happens to us?”:

Planning 263
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

Strategy 130
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How to nail your BFCM strategy without adding to the noise

Inside Retail

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. There are plenty of ways you can optimise your customer engagement this BFCM. Taking a blanket approach isn’t going to do much for your customer engagement, or your ROI. Yep, you guessed it, on social media.

Strategy 243
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. How retailers engage and connect with shoppers is what makes the difference between today’s success and sustainable growth.

Marketing 287
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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. And while it may seem easy, it’s harder than it looks, but with a great plan comes great revenue! Plan it Out. Who is your target audience?

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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

We see crowdfunding as a way to engage these customers, and include them as part of our journey as we grow and expand further.” It has also amassed a significant social media following, with over 45,000 followers on Instagram. The full shareholder offer will become available once the EOI closes on November 13.

Planning 244