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Five expert tips for a successful peak season strategy

Inside Retail

Nine in 10 of the best-selling days for e-commerce retailers come in the same quarter. And one-third of all retail sales happen during the holiday season. Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance.

Strategy 242
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Australia’s retail sales growth can’t last. Here’s how to prepare for it

Inside Retail

The latest retail sales figures are really quite incredible. According to the Bureau of Statistics (ABS), retail sales rose by 0.6 But clothing, footwear and accessories are up 2 per cent, food retailers are up 1 per cent while cafes and restaurants are also enjoying a 1.3 per cent bump.

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A new twist on privacy: planning for a post-cookie world

Inside Retail

A growing reliance on high-quality first-party data will create huge opportunities in technical and creative innovation and will help publishers and advertisers provide more relevant and engaging advertising content. The post A new twist on privacy: planning for a post-cookie world appeared first on Inside Retail.

Planning 263
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How Influencers Can Increase Your Retail Sales

Retail Bound

When researching influencers, remember to make sure they have a strong following and a high engagement rate. Plan for Success Once you find the right influencer to represent your brand, it’s time to create brand messaging guidelines for the influencer’s content. Most importantly, do the appropriate paperwork with these influencers.

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How US Polo Assn blends sport and retail to drive billions in global sales

Inside Retail

billion in global retail sales in 2023 , US Polo Assn, the official brand of the United States Polo Association, is reaping the rewards of its strategic expansion across continents, robust digital presence and investment in forging key partnerships. With a resounding $2.4 This series recently won a prestigious Gold LIT Award,” he said.

Strategy 147
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Netflix plans to build brands that span far beyond streaming

Inside Retail

The franchise strategy, details of which are reported here for the first time, is meant to complement Netflix’s efforts to build a vast library of original programming with something for every taste. Netflix would reap royalties of about $50 million to $75 million from those sales, plus free advertising from merchandise.

Planning 130
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No, retail-landlord relationships need not be combative: collaboration can work

Inside Retail

The era of combative relationships between retailers and landlords has passed according to experienced retail property specialist Elizabeth Corr. The future should be about collaboration, especially in an era where online is taking a growing share of total retail sales, she says.

Strategy 130