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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

“EOIs aren’t done deals, but the calls I’ve received have ranged from regular customers who genuinely love the business and want to be a part of it, to wholesale investors and growth funds who are looking at Belles from a commercial perspective,” Jenner-Leuthart said. “We National and international expansion.

Planning 244
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. How retailers engage and connect with shoppers is what makes the difference between today’s success and sustainable growth.

Marketing 287
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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“Impossible to ignore”: Witchery MD’s plans to capitalise on digital growth

Inside Retail

During the pandemic, the Australian womenswear brand Witchery turned 50, but rather than kicking back to party, the retailer revved its omnichannel strategy and worked on a new physical store concept. We were able to engage our store teams to assist with online fulfilment.

Planning 246
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Fortnum & Mason exec discusses APAC expansion and digital plans

Inside Retail

Despite the multiple challenges over the last two and a half years, Carmen Chiu, regional managing director, Asia Pacific at Fortnum & Mason, is confident that the brand has built a solid foundation and engagement strategy with the domestic customer through its retail and hospitality businesses. “We

Expansion 130
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Opposites attract: Why Berkowitz Furniture snapped up Fenton & Fenton

Inside Retail

Berkowitz said this signalled Berkowitz’s intention for the brand to preserve its distinct and creative style, with plans to reopen its physical stores and e-commerce operations later this year. We plan to maintain their creativity and, with a bit of assistance in the background, we can [build a strong business].”

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“Global mindset from day one”: Why July is opening up in NZ and the UK

Inside Retail

Li also discusses July’s future expansion plans, announcing a date for its first bricks-and-mortar store overseas. Are there plans to open a bricks-and-mortar store in the future? We don’t have plans to open a bricks-and-mortar store just yet, but watch this space because it’s definitely on the cards.

Expansion 130