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Mooradian Studio sprays London boutique interior with recycled newspaper pulp

Dezeen

Architecture office Mooradian Studio used spray-on paper pulp to create a bumpy texture across the walls and ceilings of north London menswear store Natalino. The textured finish is created by blowing the compressed flaked-paper material onto the surfaces together with a non-toxic binding agent.

Interior 103
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Developing retail experiences through immersive retail design

Retail Focus

Retail environments are becoming increasingly engaged as retailers recognize the importance of creating a one-of-a-kind, memorable customer experience. For instance, some stores now offer augmented reality displays that allow customers to try clothes virtually, while others offer custom product recommendations based on customer data.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Surfaces: analysing décor opportunities for retailers

Retail Focus

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. As set out by Lowe, surfaces are plentiful in retail and cover everything from walls and floors to ceilings and even certain furniture.

Promotion 162
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Pop-up Stores: Elevating Luxury Brands’ Experience Value

Retail Focus

Luxury brands are constantly seeking innovative ways to engage their clientele and reinforce their exclusivity. On the other hand, Dior often channels its artistic heritage, mirroring themes from its fashion shows. Events: Pop-up stores serve as platforms for hosting events that engage consumers beyond shopping.

Curate 130
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Why New Balance is putting people at the heart of its new store concept

Inside Retail

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. The open concept creates a space where consumers can shop cross-category to match their personal style.

Balance 130
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A Playful Office Doesn’t Have To Look Like a Playground

All Work

Science tells us that engaging in play has a range of cognitive, social, physical, and emotional benefits. Play can be a vital component of a thriving, creative, and engaged office culture. Workplace fun benefits employees’ health and well-being, increases engagement, promotes collaboration, and fosters creativity.