Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

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Engagement Strategy Consumer Marketing 130

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store. Unify as many data points as possible.

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Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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Retail Focus

APRIL 20, 2023

By incorporating customer expectations and demands for vendor selection, Ventana Research generates a complete report, helping organisations evaluate the efficiency and effectiveness of Product Information Management (PIM) tools in delivering engaging digital experiences through PXM best practices.

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

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Promotion Outdoor Space Display 162

Inside Retail

APRIL 11, 2024

The joint venture, announced in February, marks the establishment of Steiff Asia Ltd and the inauguration of an Asia supply chain hub situated in the Shanghai free trade zone, functioning as a pivotal logistics centre to cater not only to the Chinese market but also to other key markets across Asia and the US.

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Inside Retail

AUGUST 7, 2021

Retailers have a million and one metrics available to measure the success of their loyalty programs. Knowing which KPIs to focus on is critical, as these data points will influence your future loyalty strategies. Focusing on customer-centric data is the key to measuring the impact of your retail loyalty program.

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Inside Retail

JULY 24, 2023

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. The open concept creates a space where consumers can shop cross-category to match their personal style.

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Inside Retail

JUNE 27, 2022

While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities. The immediate future.

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Inside Retail

OCTOBER 13, 2021

Equally importantly, properly managed retail media campaigns are far more effective than mass-market solutions such as printing and distributing paper catalogues, only a small proportion of which are likely to be read and acted upon. Covid has driven a huge shift of Australian consumer retail spending to online channels.

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Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

JULY 11, 2023

He partly attributes this to the increasing popularity of online shopping, which means that retailers don’t need as much stock available in-store. This is also reflected in the current retail market, where mid-sized retailers appear to be struggling in comparison to budget and premium brands.

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Inside Retail

FEBRUARY 6, 2022

KZ: In Australia, we already have a [large] share of the retail market, but the US is a huge market and opportunity for us. And in the last two years, we’ve constantly evolved our marketing strategy and kept focusing on our customers’ needs. We have great engagement on the [SMS] channel.

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Social Media Fashion Strategy Expansion 130

Greater Group

JANUARY 4, 2022

At Greater Group , however, we have a different philosophy about the ever-changing retail world. . Despite the convenience of e-commerce, the unique engagement that accompanies in-store shopping cannot be replicated online. The glasses retailer, Warby Parker, is a well-known success story in the online-to-offline retail movement.

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Engagement Strategy Shopping Design 52

Inside Retail

SEPTEMBER 13, 2022

Our headquarters is in Singapore, and all the designs come from here,” Janice Tan, Cellini’s regional retail marketing director and shareholder, told Inside Retail. When the pandemic first hit the Asian markets, Tan explained that the company was preparing for the economic downturn that would follow.

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Social Media Marketing Texture Pattern 130

RetailMinded

MAY 16, 2023

If you own a retail business and want to support your employees, provide them with high-quality uniforms. Some other important reasons to invest in retail employee uniforms are discussed below, along with tips on how to choose the best uniforms for your team.

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Color Unity Advertising Management 52

Frank Mayer

MAY 27, 2022

But knowing that 82 percent of shoppers are more inclined to purchase after seeing, holding, or demoing a product , brands are also wise to include in-store efforts in their strategies, as well. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions.

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CAAD

APRIL 27, 2022

It is one of the most powerful strategies in good marketing planning: telling stories that create an impact on the consumer’s mind and connect directly with them. . In other words: the search for the effectiveness of images as elements that facilitate the creation of persistent memories over time. The other way round.

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

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Consumer Department Stores Contrast Engagement 263

Rose

MARCH 24, 2020

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. See some traditional examples, as well as some next-generation visual merchandising techniques and strategies, in the sections below.).

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Creative Displays Now

JUNE 30, 2021

It’s crucial for small and large businesses throughout the retail industry to know what’s next. Here’s a look at retail market trends in 2021 and beyond. What Are Retail Trends and How Do You Look Out for Them? 10 Retail Trends to Watch Out For in 2021 and the Coming Years.

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Social Media Display Consumer Shopping 52

Creative Displays Now

DECEMBER 30, 2020

The same coffee beans can be dressed up as gourmet, organic, bold-flavored, smooth-tasting or any other number of things based on how they’re marketed and packaged. Maybe you’ve developed a wireless mouse with a more comfortable, ergonomic design than others on the market. Build Relationships With Customers.

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Color Display Social Media Marketing 76

VMS

JUNE 3, 2021

Retailers who earned the trust of these customers, by offering the right range, quality and relevant service, benefited by being preferred over others. Added to this is the fact that the pandemic has brought about a paradigm shift in the use of digital touchpoints to access and engage with this typically highly tactile service.

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Jewelry Boutique Curate Social Media 83

CAAD

NOVEMBER 9, 2022

Although for decades and decades it has been a minor issue in the retail sector , the check-out process has become the new battleground for retail operations to engage and retain customers. On the other hand, Shopify’s Future of Retail in 2021 report is blunt: the future of retail is contactless.

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Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up surveyed more than 500 shoppers and asked them what they love about their favourite retailers – and why they avoid others.

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Retail Focus

SEPTEMBER 17, 2023

Brands then tell a story that their consumers can engage with. One of the most important factors that retailers should consider when promoting their products is putting in the effort required to put together effective marketing displays as well as create stunning windows that feature their brand.

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Inside Retail

NOVEMBER 13, 2023

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” Walmart wants to create a more aspirational and engaging shopping experience.

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Display Light Merchandising Perspective 246

Greater Group

DECEMBER 24, 2019

This is a prime example of successful implementation of experiential retail. In an experience like no other, customers, or ‘civilians’, who visited the Avengers S.T.A.T.I.O.N. Story initially started as a unique retail store who operated on the idea of renewing its stock according to different themes every few months.

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Inside Retail

MARCH 21, 2023

Every retailer wants to stand out, but the familiar approaches you’ve used in the past may not always get you the attention you want. That’s where innovative and engaging shopper interactions come in. The ‘play’ approach involves using gamification to make the membership experience more fun and engaging.

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