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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Five key takeaways from LVMH, M&S and others at the World Retail Congress

Inside Retail

To give you an idea, the guest list included: John Lewis Partnership chair Dame Sharon White; Primark CEO Paul Marchant; Ingka Centres (owners of Ikea) managing director Cindy Andersen; Uber co-founder Oscar Salazar; Woolworths Holdings CEO Roy Bagattini; Bluebell president and CEO Ashley Micklewright; and Frasers Group CEO Michael Murray.

Other 130
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

They changed their perspective by doing business by including clients in their practices. From a brand perspective, sustainability was a challenge: being able to deliver a profitable business while considering environmental, economic, and social resources for present and future generations. Product and/or construction materials).

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Five leadership lessons from L’Occitane Group’s head of travel retail in Apac

Inside Retail

In April, L’Occitane Group announced the appointment of Green Yip as regional managing director for travel retail Apac. Green Yip: I grew up in a large family with five other siblings in Hong Kong, so that’s where I first realised how much I liked to be around people. Inside Retail: Tell me about your career journey.

Hobbies 147
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8 Ways to Improve Employee Engagement in the Workplace

Parcel Pending

Employee engagement is critical to motivating and retaining a workforce. When you have engaged employees, they display enthusiasm, involvement, and commitment to their jobs, and to the company as a whole. The Benefits of Improving Employee Engagement. Here are 8 ways to improve employee engagement across your organization.