Shifting tides: Southeast Asian consumers adapt spending amid challenges
Inside Retail
JANUARY 22, 2024
“This implies that many Southeast Asian consumers don’t feel they have a government safety net to fall back on and believe they will need to rely on their personal wealth. Additionally, in a country where around 70 per cent live on or below the poverty line and rice is the top food item purchased, the price of rice rose almost 20 per cent.
Let's personalize your content