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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Customers and the public are becoming more informed about sustainable development, as it has become closely linked to the environment. They changed their perspective by doing business by including clients in their practices. Successful pop-up stores are engaging, immersive and fun. If so, what?

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Five leadership lessons from L’Occitane Group’s head of travel retail in Apac

Inside Retail

In April, L’Occitane Group announced the appointment of Green Yip as regional managing director for travel retail Apac. Following my degree, I worked in marketing and banking for a short period, following which I joined DFS as a management trainee in Hong Kong. I also took on business development projects during that period.

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Opposites attract: Why Berkowitz Furniture snapped up Fenton & Fenton

Inside Retail

million in unfulfilled orders, the immediate challenge for the fifth-generation furniture group is addressing that issue: through managing its global supply of stock and fulfilling orders. Information was progressively drip-fed through, which made the acquisition process slightly more complicated.

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Should you be friends with your co-workers? Here’s what the research says

Inside Retail

By specifying friendship types, and understanding the benefits of each, we can make informed decisions about whether investing in specific relationships is worthwhile. Merely sharing information with another person doesn’t provide these opportunities though — an emotional exchange is needed.

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For Change Management Guidance, Designers May Be Ideal Counsel to Execs

All Work

Many design firms are now offering change management consultation as an add-on service. By weaving change management into the fabric of a project, ideally from the earliest stages, the right design firm can help clients achieve optimal results when rolling out updated office standards or a new headquarters.