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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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7 Techniques To Reduce Turnover In Your Retail Business (Without Spending a Lot of Money)

RetailMinded

From fostering a positive workplace culture to promoting work-life balance, these tips will help you create an environment where employees want to stay long-term. It can involve: Leadership Engagement: Ensure your leaders set positive examples by promoting transparent communication and providing support where needed.

Hobbies 52
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda. Post-Uber, I also managed Tesla’s communications in Asia at the most interesting time when building the Shanghai Gigafactory.

Balance 130
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Leverage their established social media following by having them promote your products or services on their social channels. Many consumers, especially those shopping for recreational and hobby-related goods, expect unique personalization and customization options. Take it a step further: Incentivize your team with a rewards program.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

Do they have any hobbies? These matched benefits and features will help you in develop targeted promotional, marketing and sales materials that will engage your customers. Look for ways and opportunities where you can cross-promote and market each other for mutual benefit. Do they rent or own their home?

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How three retailers are cultivating success in the plant and garden sector

Inside Retail

Image supplied Alecia Savage, business manager Inside Retail : Can you discuss the story behind The Good Plant Co. And how can customers engage in this hobby if they have little green space available? Image supplied Karen Fahey, general manager, marketing Inside Retail : Tell me about Mitre 10’s plants and garden section.

Gifts 130