Inside Retail

DECEMBER 12, 2021

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

Social Media 298

Social Media Marketing Engagement Form 298

Inside Retail

NOVEMBER 14, 2023

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. per cent decrease (from 18 per cent to 16 per cent) since 2021 in those who would prioritise their values being reflected, over affordability, when making purchasing decisions. Notably, there has been a 12.5

Consumer 264

Consumer Shopping Fashion Engagement 264

Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

Social Media 130

Social Media Engagement Marketing Promotion 130

Inside Retail

JULY 7, 2021

The past 12 months have certainly been a rollercoaster ride for the retail sector across Southeast Asia. As social media platforms evolved, it became clear that when a content creator recommends a brand in their authentic voice, the audience connects with that content more profoundly. The rise of the partnership channel.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Strategy 147

Strategy Fashion Apparel Advertising 147

Eye on ESG

MAY 30, 2023

According to the Index, some 50 million people around the world are living in modern slavery, with a reported 28 million in forced labour, 22 million in forced marriage and 12 million in child labour. Modern slavery is a growing global problem against a backdrop of compounding risks.

Social Media 52

Social Media Form Light Management 52

Inside Retail

FEBRUARY 6, 2022

I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse. IR: The womenswear market is flooded with so many different brands now, especially on social media. We have great engagement on the [SMS] channel.

Social Media 130

Social Media Fashion Strategy Expansion 130