Inside Retail

DECEMBER 6, 2021

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

Social Media 130

Social Media Advertising Outdoor Marketing 130

Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. The Supergreat app launched in 2018. People engage more with video product reviews on social media than with text. Power to the people.

Social Media 245

Social Media Engagement Fashion Form 245

Trade Show Booth Companies - Trade Group

JUNE 22, 2023

In August 2018, a sports tournament was held in Vancouver’s Rogers Arena. The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. To put this year’s awards into perspective, here’s how they compare other 2018 sporting events: The 2018 U.S.

Engagement 52

Engagement Consumer Perspective Marketing 52

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

Social Media 130

Social Media Beauty and Health Marketing Shopping 130

Parcel Pending

SEPTEMBER 30, 2021

Membership levels based upon the amount a customer spends are the most common form of loyalty program. Instead, shoppers are clamoring for instant benefits in the form of immediate discounts on their purchase (53%) and faster shipping (51%). Starbucks customers, for example, feel engaged with its annual free birthday drink.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

SEPTEMBER 13, 2021

From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. Both are solid content pillars for social media and driving forces for viral content, especially on platforms like YouTube, Instagram, and TikTok.

Beauty and Health 245

Beauty and Health Marketing Social Media Engagement 245

Eye on ESG

MAY 30, 2023

Background Modern slavery in all its forms (which includes forced labour, forced or servile marriage, debt bondage, human trafficking, the sale and exploitation of children) is the systematic removal of a person’s freedom. The former may give mining and extractives companies, which often have complex global supply chains, pause for thought.

Social Media 52

Social Media Form Light Management 52