Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

NOVEMBER 22, 2021

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

Social Media 246

Social Media Expansion Marketing Engagement 246

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. And Nike and Adidas entered the metaverse at full speed.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

Marketing 94

Marketing Social Media Engagement Target Market 94

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies.

Marketing 130

Marketing Advertising Strategy Circulation 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

JUNE 23, 2022

During the recent Global Fashion Summit in Copenhagen, Marie-Claire Daveu, Kering’s chief sustainability and institutional officer, and Bottega CEO Leo Rongone revealed Kering’s strategies towards sustainability and its vision for the future. Kering’s roadmap from 2017 to 2025 forms the foundation of its latest sustainability push.

Strategy 162

Strategy Form Fashion Curate 162

Inside Retail

JUNE 18, 2023

We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing 130

Marketing Engagement Space Brand Management 130

Inside Retail

DECEMBER 17, 2023

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. For most brands, the collection of data has evolved over its history as the business grows and deploys new software and marketing tools. They’re not the same.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

OCTOBER 11, 2021

We needed a tool which could gather hyper-relevant data, translate that into tailor-made advice and recommendations and blow our bricks and mortar competitors out of the water,” said Dan Ferguson, chief marketing officer at Adore Beauty. Retailers are under enormous pressure and the competition is fierce.

Engagement 130

Engagement Tailored Shopping Marketing 130

Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

Engagement 98

Engagement Display Gifts Strategy 98

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

Marketing 52

Marketing Social Media Advertising Engagement 52

RetailMinded

SEPTEMBER 19, 2023

This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. So I thought what was the secret?”

Social Media 130

Social Media Strategy Space Engagement 130

Inside Retail

FEBRUARY 13, 2022

. “Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.” billion in 2020.”

Expansion 130

Expansion Strategy Hobbies Marketing 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 22, 2023

Whether you’re a job seeker, a business professional, or a marketer, crafting effective LinkedIn outreach messages is crucial for expanding your network and achieving your goals. The quality of your message and presentation can make all the difference between forming a valuable relationship and being ignored.

Strategy 52

Strategy Marketing Social Media Form 52

Inside Retail

JANUARY 14, 2024

In the fast-paced world of footwear and fashion, few mass-market brands have managed to leave an indelible mark quite like Skechers. Key milestones In Lee’s 15-year journey with Skechers in Southeast Asia, the company has achieved significant milestones by strategically entering new markets and establishing a robust retail network.

Strategy 130

Strategy Expansion Accessories Accessories 130

RetailMinded

JULY 8, 2021

Whether your business is engaged purely online or accepts transactions through physical stores, it needs to be digitally present. For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Tracking efficiency and effectiveness is crucial in a marketing campaign.

Marketing 106

Marketing Social Media Strategy Customer Retention 106

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

Tailored 246

Tailored Social Media Strategy Target Market 246

RetailMinded

APRIL 12, 2023

Content marketing is the best bet for you when you are a student entrepreneur or blogger looking to promote your site. This form of advertising doesn’t require investing a lot of money into it. Besides, you can engage in it yourself. Content marketing isn’t too complicated when you have a solid strategy.

Strategy 52

Strategy Social Media Advertising Engagement 52

Retailing Insight

MAY 22, 2023

O ne of the most relevant marketing strategies that any retailer in 2023 can engage in is omnichannel marketing. This strategy involves the cross-functional use of various marketing channels, which help business owners to turn their one-time buyers into repeat or loyal customers.

Marketing 52

Marketing Social Media Strategy Consumer 52

Inside Retail

MAY 16, 2024

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. This new store also underscores its steadfast commitment to a DTC-first (direct-to-consumer-first) strategy, highlighting its dedication to delivering exceptional and immersive retail experiences to its customers.

Expansion 130

Expansion Tailored Strategy Layout 130

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

DECEMBER 6, 2023

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move.

Curate 246

Curate Apparel Marketing Fashion 246

Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone.

Tailored 130

Tailored Engagement Reimagine Marketing 130

Inside Retail

DECEMBER 17, 2023

Consumers have been adopting various strategies to manage their budgets, but they expect more from brands to support their lifestyles. This comes in the form of opting for collect-from-store versus paying delivery prices, buying in bulk, buying own-brand, or going down the homemade route. But this is just one layer.

Shopping 130

Shopping Layout Strategy Gifts 130

Retail Focus

OCTOBER 10, 2023

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. While direct marketing and online retailing emerged in the 20th century, retail continued to evolve by building on previous formats while enhancing the customer experience.

Engagement 147

Engagement Harmony Strategy Management 147

Inside Retail

MARCH 27, 2024

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. Its innovative cooking approach sets it apart from other meal kits in the market.

Expansion 130

Expansion Social Media Target Market Form 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. Why has Temu been such a massive success? Loyalty program.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

Marketing 130

Marketing Social Media Fashion Location 130

Inside Retail

MAY 17, 2023

Not content with capturing the Australian and New Zealand market, Group CEO Felicity McGahan said that Nere – which strives to offer an affordable range of suitcases, travel bags and accessories – is adding another sticker to its passport by expanding into the United Kingdom. FM: We’ve had two strategies at Strand.

Expansion 245

Expansion Fashion Accessories Accessories 245

Inside Retail

OCTOBER 4, 2023

A few years ago, email marketing results were measured by one key statistic: open rates. And since Apple has the greatest email market share, this change affected pretty much everyone. So, with this one update, Apple changed the way email marketers had to report success. It was easy and it made sense. This is why.

Engagement 130

Engagement Marketing Tailored Strategy 130

Inside Retail

AUGUST 3, 2023

Our hope is that this will be something that will go quickly, if people are engaged with ‘Fortnite’ and engaged with the experience.” While some see these collaborations as a way to test new products in digital form, before later launching them physically, Fairfull is doubtful about this approach.

Fashion 228

Fashion Engagement Form Strategy 228

Inside Retail

APRIL 16, 2024

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation.

Advertising 243

Advertising Pattern Consumer Art 243

Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

As a result, B2B companies are investing in account-based marketing tactics to meet their buyers’ demands. These personalized and relevant offerings help keep consumers engaged with B2C products, but how can a B2B company employ similar services? Traditional B2B marketing Broad-based, casting a wide net (e.g., What is ABM?

Marketing 52

Marketing Social Media Engagement Strategy 52

Inside Retail

JUNE 29, 2023

Executives from Alibaba’s high-tech grocery chain Freshippo recently travelled to Australia to engage with the local FMCG community, as part of a new strategy centred on importing more international goods to the China market. Founded in 2015, Freshippo operates more than 300 supermarkets across 27 cities in Mainland China.

Form 130

Form Strategy Marketing Engagement 130