Barbie eco-protest embarasses media, Mattel
Inside Retail
AUGUST 2, 2023
Several news organisations, including People, The Washington Times and MarketWatch, fell for an elaborate hoax claiming that all Mattel toys, including Barbie, would be plastic-free by 2030, beginning with a new line of MyCelia EcoWarrior Barbies. The new range of Barbie dolls was claimed to be compostable and made with organic materials, including mushrooms, algae and clay.
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