Wed.Aug 02, 2023

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Barbie eco-protest embarasses media, Mattel

Inside Retail

Several news organisations, including People, The Washington Times and MarketWatch, fell for an elaborate hoax claiming that all Mattel toys, including Barbie, would be plastic-free by 2030, beginning with a new line of MyCelia EcoWarrior Barbies. The new range of Barbie dolls was claimed to be compostable and made with organic materials, including mushrooms, algae and clay.

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Exploring the path from sustainability to aesthetics – interview with Mario Cucinella

Design Wanted

Introducing Mario Cucinella, a visionary figure in the realm of architecture, whose innovative approach transcends conventional boundaries. The architect’s belief in the importance of addressing environmental […] The post Exploring the path from sustainability to aesthetics – interview with Mario Cucinella appeared first on DesignWanted.

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ARA predicts Father’s Day spending decline amid cost-of-living crisis

Inside Retail

Australian shoppers are predicted to spend $860 million on Father’s Day gifts this year, according to research by the Australian Retailers Association (ARA) in collaboration with Roy Morgan. However, although 35 per cent of consumers said they plan to buy a gift, the research projects a “modest dip” in spending this year, down $12 million or by 1.3 per cent.

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M0.0NSHOT – Allbirds created the world’s first net-zero carbon shoe

Design Wanted

The world’s first net-zero carbon shoe unveiled at the Global Fashion Summit in Copenhagen, Allbirds presents M0.0NSHOT – a minimalistic all-gray wooly sock-style trainer with a […] The post M0.0NSHOT – Allbirds created the world’s first net-zero carbon shoe appeared first on DesignWanted.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Generation wars: Koala quiz splits opinion as it tackles income inequality

Inside Retail

A new marketing initiative from Australian mattress company Koala has waded into a tense debate around generational wealth and housing affordability and sparked strong responses from young and old – though that was likely a goal of the campaign. Earlier this week, Koala – in conjunction with Australian creative agency Thinkerbell – released a “captcha-style and millennial skewed” quiz, tasking applicants to answer questions on “everything from Brangelina, to planking, ‘swag’, emojis and more.

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How to Incorporate Your Company’s Brand into Your Commercial Interior Design

Mindful Design

When trying to define and communicate your brand, you may tend to think about marketing strategies, product packaging, unique products or services you want to offer, or even the specific relationship you want to build with your customers. While all these help express your brand, there is one more tool that is not only effective […] The post How to Incorporate Your Company’s Brand into Your Commercial Interior Design appeared first on Mindful Design Consulting.

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Summer loving: nation’s passion for ‘picky bits tea’ revealed by Tesco

Retail Times

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! In recent years many of us have embraced a no-fuss, no-cook, picky bits tea. Now, new research* from Tesco suggests that 97% of the nation now eat it at least once over the summer, with almost a quarter (15%) of people enjoying it at least once a week.

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Cotton On unveils collaboration with Mack Trucks

Inside Retail

Australian clothing brand Cotton On has unveiled its partnership with truck retailer Mack Trucks to create a collection of menswear. The new line draws inspiration from road-tested styles that have been worn out over Mack Trucks’ 123-year history and ongoing global influence on popular culture. Clothing from the upcoming Mack Trucks collection is inspired by the fashion aesthetics of the 1960s and 1970s.

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An ingenious toothbrush with a unique twist, for people on the go

Design Wanted

In a world where convenience meets sustainability, the ingenious one&done toothbrush emerges as a game-changer for travelers and oral care enthusiasts alike. Designed by Turkish designer […] The post An ingenious toothbrush with a unique twist, for people on the go appeared first on DesignWanted.

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How Custom Toy Displays Help Sell More Toys

Creative Displays Now

Promoting your toys in a retail environment can be challenging, and you’re constantly searching for ways to make your products stand out. Impulse buying makes up 40-80% of all purchases , and custom toy displays encourage these purchases, improve sales, increase your brand awareness and encourage customers to sample your newest products. Your toy display requires a strategic approach to give you the desired results, and knowing why they appeal to customers is critical to increasing your s

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Stocking Up on Consumer Values

Chutegerdeman

Consumers are making purchases based on a higher purpose. Learn more about how these values are affecting grocery shopping trends.

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Unified commerce empowers retailers in a disrupted market

Inside Retail

The dramatic transformation of retail in recent years has presented both exciting opportunities and unprecedented challenges for businesses. While competition is fiercer than ever, meeting customer expectations for seamless omnichannel experiences and building meaningful connections has become vital to driving lifetime value in the relationships between brands and consumers.

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