Inside Retail

MARCH 15, 2023

Executing an omnichannel strategy is vital for gaining that competitive edge. The guide includes: Three key dimensions your new omnichannel strategy must address to cater for your diverse shoppers. Why avoiding assumptions is the first step to embracing an omnichannel strategy that will best cater to your shoppers.

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inside Retail

FEBRUARY 27, 2024

The platform enables organisations to create, launch, and manage personalised marketing campaigns to engage with the target audiences across different platforms, devices, and online channels. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

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Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

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Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

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Inside Retail

MARCH 9, 2023

If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Shein seeks to block Temu from using Shein’s name for marketing, and it wants damages from sales that Shein can show came through deceptive or infringing marketing. Temu has asked the court to dismiss the lawsuit. “I

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Trade Show Booth Companies - Trade Group

SEPTEMBER 22, 2023

Whether you’re a job seeker, a business professional, or a marketer, crafting effective LinkedIn outreach messages is crucial for expanding your network and achieving your goals. The Trade Group is a full-service trade show and event marketing company. Contact us here or give us a call at 972-734-8585.

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Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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Inside Retail

NOVEMBER 14, 2023

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. How Swarovski cut time to market Swarovski was using two legacy PLM platforms simultaneously on different sides of the business.

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Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. IR : Another major growth driver is the scarcity strategy that you implemented recently.

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Trade Show Booth Companies - Trade Group

JUNE 23, 2023

LAS VEGAS, NV – The premier event in the furnishing industry, the Winter Las Vegas Market, is coming to Las Vegas, NV, to spotlight an array of home décor and gifts. The official dates for the Winter Las Vegas Market are January 29 th – February 2 nd , 2024. Before you go, check out the resources below to boost your marketing strategy.

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Inside Retail

NOVEMBER 13, 2022

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . The guide reviews five of these factors, with tips for marketers and app developers on how to enhance them.

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Inside Retail

FEBRUARY 28, 2024

You can download the full report here. A self-described “accidental digital native” Horn left a career in corporate law to join the early leadership teams at The Iconic and Uber Australia. Now at Country Road Group, he is one of the key leaders driving the company’s digital and technological transformation efforts.

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Inside Retail

OCTOBER 13, 2021

“We continue to leverage our content strategy to drive brand awareness and discovery, and we are reinvesting in the business to accelerate our growth trajectory within a large and growing $11 billion market,” O’Shannessy said.

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Inside Retail

AUGUST 10, 2022

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

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Trade Show Booth Companies - Trade Group

FEBRUARY 6, 2023

Las Vagas, NV — The KBIS/IBS show floor has always been electrifying, but this year’s edition was packed full of astounding showcases of impressive exhibits and marketing know-how. Here are some of the hottest marketing trends from 2023 KBIS/IBS show floor. The Trade Group is a full-service trade show and event marketing company.

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Trade Show Booth Companies - Trade Group

JULY 14, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The bartender finished putting a pint in the dishwasher and placed both hands on the bar inviting her to share. He understands we can’t use the same strategy, but the cost of going in a new direction worries him. I’m in marketing, if you haven’t already guessed.

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Inside Retail

MARCH 7, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. ROSARS is a deep rabbit hole but in essence, it’s the compass that guides our shipping and returns strategy.

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Strategy Management Tailored Balance 249

Retail Focus

JULY 9, 2021

Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study 1 by loyalty and engagement platform, LoyaltyLion has found. Fiona Stevens, Head of Marketing at LoyaltyLion said “The ecommerce landscape is changing. About LoyaltyLion.

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Marketing Engagement Contrast Consumer 147

Inside Retail

NOVEMBER 8, 2021

As the data-decision driven world continues to evolve, the marketing space is seeing marketers, category and brand professionals alike held more accountable than ever for success and delivering results – not just with vanity metrics like clicks and engagement, but perpetually trying to understand how these convert into sales.

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Inside Retail

APRIL 26, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10.

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Strategy Shopping Engagement Marketing 147

Inside Retail

SEPTEMBER 13, 2021

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Influencer marketing is another key tactic behind the brand’s social media success.

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Inside Retail

DECEMBER 17, 2023

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. For most brands, the collection of data has evolved over its history as the business grows and deploys new software and marketing tools.

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Engagement Flow Tailored Marketing 130

Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

As a result, B2B companies are investing in account-based marketing tactics to meet their buyers’ demands. Account-based marketing is a marketing strategy that focuses on identifying accounts/companies that match a business’ ideal customer profile (ICP). Buyers now expect personalization and relevance. What is ABM?

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Marketing Social Media Engagement Strategy 52

Inside Retail

FEBRUARY 21, 2023

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Gaming can help marketers: Collect valuable customer data. Consumers want to be entertained. It is expected to grow 26 per cent by 2028.

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Customer Engagement Engagement Social Media Consumer 246

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

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Inside Retail

MAY 2, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Five regional storefronts with independent marketing and digital for each one. That got me really excited.

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Retail Focus

FEBRUARY 20, 2024

Scurri Track Plus , enables retailers to take control of the post-purchase experience and turn it into a marketing opportunity by boosting loyalty with highly-customisable, own-branded tracking emails, which reduce “where is my order” (WISMO) queries and protect customer acquisition and retention.

Customer Engagement 147

Customer Engagement Engagement Consumer Management 147

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While purchase-based ad targeting is not a new concept, the rise of new programmatic channels has provided more avenues for marketers to reach audiences at scale and in real-time. Here are some strategies to reach customers at the time of purchase: Adopt an agile approach.

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Inside Retail

MARCH 19, 2023

It’s now mission-critical for enterprises to fortify their market position and secure their staying power by future-proofing their core retail systems. Composable commerce lets businesses quickly adjust to new market trends and changing customer demands without having to completely overhaul their existing systems.

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Inside Retail

AUGUST 1, 2023

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. You don’t want to have team members spending their time downloading and uploading files between systems.

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Retail Focus

OCTOBER 19, 2023

The announcement of Supplier Data Manager comes on the heels of the company’s acquisition of Unifai , the market-leading artificial intelligence (AI) platform for data collection, cleansing, categorisation and enrichment pioneered by the industry’s leading experts in AI and machine learning (ML).

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Inside Retail

MAY 31, 2023

The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards. Notably, 75 per cent of vendors on Amazon originate from China.

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Inside Retail

JANUARY 30, 2023

There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending. Marketers should be leveraging value exchanges that go beyond the generic and drive deeper engagement through emotional loyalty.

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Inside Retail

AUGUST 15, 2022

As a savvy marketer, you know that Black Friday success is driven long before the shopping begins. Now is the time for strategic planning, smart segmenting, and a solid omnichannel marketing strategy that will position your brand for success. Test your discounts before the big day.

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Strategy Planning Balance Shopping 130

Inside Retail

SEPTEMBER 28, 2023

The brick-and-mortar retailer that once attracted gamers has struggled in the age of online downloads, drawing it to the heart of a clash in 2021 between hedge funds betting on its demise and retail traders pumping up its price.

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