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Inside Retail
MAY 13, 2024
Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.
Inside Retail
MAY 23, 2024
Invest in hybrid retail and social media Blend physical and digital retail, and leverage social media for product discovery and sales. Include social media in your omnichannel strategy Most shoppers start their product research with search engines but often end up on online marketplaces and social media.
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Retail Focus
FEBRUARY 7, 2024
In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).
Trade Show Booth Companies - Trade Group
SEPTEMBER 20, 2023
To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Promote User-Generated Content Encourage Gen Z customers to share their experiences with your product on social media.
Inside Retail
MARCH 27, 2024
Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.
Inside Retail
JULY 31, 2022
From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. A few years ago, streetwear brand Anti Social Social Club started including NFC tags in all its apparel due to the increase in counterfeit products.
Trade Show Booth Companies - Trade Group
NOVEMBER 6, 2023
FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Throughout the decades of the event, it has changed immensely. The crowd will be very supportive and also a diverse crowd of different perspectives and cultural differences. The Trade Group is a full-service trade show and event marketing company.
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