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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

Download here. The post Why General Pants is looking to stores, social media to grow in 2023 appeared first on Inside Retail. “I think a return to some sort of normality would be on the top of my 2023 wish list.” This article was originally published in the 2023 Australian Retail Outlook, powered by KPMG.

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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their social media experience to be rudely interrupted by boring ads.

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How can your business leverage the incoming surge in cross-border spending?

Inside Retail

The ability to purchase products and services from social media platforms is now essential, with 59 per cent of consumers likely to make online purchases from international merchants through social media platforms. Within social media, influencers are more influential than ever.

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3 things to know about the retail contact centre of the future

Inside Retail

To read the full report, download it here. The future of customer service channels: Social media as a customer service channel will surpass email and voice. Going beyond the traditional phone, email, or live chat for which most agents were hired, these new channels will require etiquette, tone, and time management training.

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Let’s be real: Consumers want brands to walk the walk on sustainability

Inside Retail

From managing greenwashing to authentic storytelling and tackling the haters on social media, the journey towards genuine sustainability is long and challenging for modern retailers. It’s about how you present yourself and communicate through social media the impact that you’re making and your sustainability goals.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Jia Lee, senior content marketing manager at Klaviyo, says the company’s suite of tools – including email marketing , SMS marketing , mobile push, reviews, and customer data platform (CDP) – can help brands optimise their campaigns and engagement through memorable occasions during the year.

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Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards.