RetailMinded

OCTOBER 1, 2023

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

Strategy 52

Strategy Social Media Display Engagement 52

Creative Displays Now

NOVEMBER 8, 2021

Also known as a layout design or store design, a retail store layout is a term used to describe how retailers set up their merchandise, product displays and fixtures in a store. With the right signage, product displays, and well-placed merchandise, customers are kept interested and moving down the store’s main aisle.

Layout 98

Layout Flow Display Merchandising 98

RetailMinded

JULY 9, 2021

Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores. This means, for your marketing campaign to be effective you must begin by understanding where to find your ideal customers.

Strategy 98

Strategy Marketing Social Media Advertising 98

Greater Group

JUNE 9, 2023

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. This is the concept itself or the idea behind the design, coupled with a branding or marketing objective, expressed through lighting, colour and other elements. Retail Displays. Shelving and Storage.

Concept 52

Concept Retail Design Layout Design 52

Quarter 20

SEPTEMBER 27, 2017

Customers order from their phones, quickly compare prices and features online, and are constantly barraged with targeted marketing based on the choices they make online. In order to capture this ever changing market, retail environments are reinventing themselves and redesigning for the new retail experience. Make it fun.

Design 52

Design Engagement Target Market Display 52

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. It helps create customer value by making the shopper journey efficient, unique, and memorable.”.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retailing Insight

MAY 2, 2024

In fact, a Kantar Media 2023 survey found that Marketers DID LIKE online video ads, influencers, social media ads and social media content stories. But the actual global consumer DID NOT like, nor respond to, online mobile, social media ads, online display ads, video streaming ads, newspaper ads or music streaming ads.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Greater Group

AUGUST 27, 2019

Their shopping habits can be a deciding factor in what makes or breaks the success and longevity of retail models. Retailers must be able to connect with this generation through the right shopping experiences and unique products if they want to capture the attention of the millennial shopper. HOW TO CAPTURE THE MILLENNIAL MARKET?

Design 52

Design Social Media Balance Engagement 52

Mike Anthony

MARCH 9, 2021

So how should shopper marketers plan their shopper communication to cut through media clutter and maximize the impact on shopping behavior? The new world of shopper communication is full of opportunities… but From the shopper marketer’s point of view this new world could be seen as nirvana.

Marketing 52

Marketing Engagement Shopping Target Market 52

Mike Anthony

MARCH 9, 2021

So how should shopper marketers plan their shopper communication to cut through media clutter and maximize the impact on shopping behavior? The new world of shopper communication is full of opportunities… but From the shopper marketer’s point of view this new world could be seen as nirvana.

Marketing 52

Marketing Engagement Shopping Target Market 52

Greater Group

JUNE 25, 2023

Simply changing the lighting from white to warm, for instance, or moving a product display from the middle to the store’s entrance, could prove to be a real game-changer for the store. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Mike Anthony

JULY 26, 2022

Most shoppers, most of the time, don’t want ‘an experience’ when they shop! That isn’t the same as them doing 70% of their shopping there for that reason. Marketing to shoppers isn’t about ‘experience’. It’s about marketing value. Marketing to shoppers isn’t about ‘experience’. It’s about marketing.

Marketing 105

Marketing Promotion Target Market Flow 105

Greater Group

JUNE 9, 2023

Each of these customers would feel right at home and, having had an outstanding shopping experience, would love to come again. Placing essential products near checkout or the exits and using displays that take up less floor space for Speed shoppers.

Layout 52

Layout Design Display Visual Merchandising 52