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How high-tech, dazzling retail displays are engaging today’s consumers

Inside Retail

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

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How digital displays are helping physical retail bounce back

Inside Retail

The ability to touch and feel products in-person, and converse with experienced retail staff has always been invaluable,” said Phil Gaut, senior director of display and brand memory, Samsung Electronics Australia. . Savvy brands know that retail goes beyond just selling products on a shelf – it’s about engaging and entertaining customers.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Window Display Ideas to Attract a Wide Array of Shoppers

Retail Focus

This is particularly important in an age of online shopping, where bricks and mortar locations have more competition than ever. With that in mind, let’s take a look at eight strategic themes for store window displays, designed to cater to varying consumer preferences. For a wedding-themed display, let romance take centre stage.

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5 Compelling Reasons to Mark Your Calendar for the VM and Display Show 2024

Retail Focus

The VM and Display Show has announced the dates for their eagerly anticipated 2024 event. The VM and Display Show is not merely an event; it’s an experience that offers a fusion of learning, inspiration, and networking. The event is a showcase of creativity, innovation, and excellence in visual merchandising and display.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example.

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Diamonds Are Not A Girl’s Best Friend–An Elevated Shopping Experience Is

Retail Focus

Shopping is an experience. You can have all the sparkling jewels, intricate designs, and sophisticated styles in-store, but if people don’t want to come, they will stick to online shopping from the couch. The post Diamonds Are Not A Girl’s Best Friend–An Elevated Shopping Experience Is appeared first on Retail Focus - Retail Design.

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