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Aptos survey: 88% of Gen Z shoppers in UK plan to visit a physical store this Golden Quarter

Retail Focus

The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority. Despite being digital natives, 88% plan to visit a physical store during the Christmas shopping period.

Planning 173
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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan.

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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. listing in the second half of this year, three people with knowledge of its plans told Reuters. “I am with Temu who has the same and more for less.”

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Agility and reliable data are giving brands an edge in the race to market

Inside Retail

Jones says the typical planning and decision-making processes in product development are traditionally manual with multiple printed-out lookbooks featuring photos and sketches of designs, and meetings around a table where members of multiple teams discuss attributes and someone takes notes as decisions are made. “The

Marketing 130
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The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus principles in buying decisions

Retail Focus

Reduced consumption is both price and environmentally motivated While 75% of UK shoppers said they planned to cut back on spending in 2023 due to economic uncertainty, consumers are also re-evaluating how and what they buy to minimise their environmental impact.

Consumer 130
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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

A recent report from the Center for Exhibition Industry Research (CEIR) found that the vast majority of business-to-business (B2B) exhibition attendees plan to maintain or increase the number of shows they visit. This makes it essential to deliver value to attendees when they stop by your display.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

If you plan to exhibit at the Orange County Convention Center in Orlando for GPE 2023 and want to win Best in Show, consider the following five tips to catch the eyes of the judges AND your prospects. Download our white paper "Demystifying Trade Show ROI". In general, there are three strategies for using promotional items effectively.