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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Core strategies retailers can use to help convert browsers into customers

Inside Retail

Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? Each approach has its advantages that fit different parts of the customer’s journey.

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8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

Entrepreneurs often turn to a treasure trove of strategies to gain a competitive edge. Among the many strategies are exhibiting at trade shows. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, it’s equally undeniable that exhibiting at the wrong shows is a tremendous waste of time and money.

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How Indonesian D2C brand Saturdays is changing the eyewear game

Inside Retail

We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service. The optical stores typically display many glasses under a counter, and the store itself is filled with ads and signage with white, displeasing ambience; 2. IR: How would you describe Saturdays’ omnichannel strategy?

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Custom vs Modular Exhibits: Which is Best for You? 

Trade Show Booth Companies - Trade Group

In short, custom exhibits and modular exhibits are two different approaches to constructing and designing the all-important exhibition booths and displays at your next trade show event. This strategy is always the goal in every trade show experience. These two different approaches cater to various needs and preferences.

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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Lack of staff engagement A disinterested or unapproachable team can deter visitors.