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Consumers place more value on product information delivered on retailers’ owned channels, compared to 3rd party marketplaces and social media

Retail Focus

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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Why Social Media Matters to Brands

Retailing Insight

According to an article published in Social Media Today , Toronto-based web design company Branex includes visual storytelling as one its five tips to increase brand awareness and grow business using social media. No need to mimic them, but you’ll start to see a pattern of what appeals to followers.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Our pattern-maker is absolutely incredible. I think it’s important to remember that your customers want to hear from you,” Gale said.

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How to Understand Your Customers: Awareness, Analytics and Assessments

Retail Focus

This data will give you a better understanding of what customers want and, in turn, their behavioural patterns. WordPress) These are just some of the ways you can collect data from customers who use your website and social media channels.

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“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

Case in point: of the suite of designers showing at Australian Fashion Week, only around 40 per cent make a size 16. As sizes get larger representation diminishes further with just over 10 per cent of designers offering a size 18 or above. But for argument’s sake, just what is the impact on designers’ bottom lines? Yes there is.

Other 147
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This collaborative design project is helping dogs to talk

Design Week

But Bunny isn’t a social media influencer in the traditional sense of the word. These animals are finding their voice because of a product called FluentPet – a system of buttons designed by Leo Trottier using principles of cognitive science. The hexagon tile shape itself is important design choice too, Trottier says.

Design 134
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

However, over the last 12 months, like most people, my shopping behaviours and patterns have changed a lot. But, with an aggressive spend on social media, they are hard to ignore. It’s not just designer fashion that’s doing a roaring trade in resale. That excitement and the love of shopping is still there.

Fashion 162