How Gem successfully created the go-to oral care brand for a new generation
Inside Retail
FEBRUARY 21, 2024
My mission with Gem has always been to redefine the entire oral care experience,” Georgia Geminder, Gem’s founder, told Inside Retail. Instead, Gem has built a customer base by positioning oral care as part of their beauty routine. Traditionally, oral care brands have been clinical, archaic and boring.
Let's personalize your content