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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Parcel Pending.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” Returns data can unlock valuable insights into the customer’s buying behaviour as well as your product market fit.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. Classic loyalty programs are centred around capturing data and are powered by the adaptivity of data sharing.

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

Customers now expect to compare stock in other locations and order products in real-time in the store, and also look to the help of extended reality (XR) and virtual fit technologies,” she observed. They want to be made to feel like they deserve to treat themselves, and they crave curated and tailored shopping experiences.

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One in 10: How retailers can navigate the looming threat of “returns fraud”

Inside Retail

Other methods to reduce the growing number of returns include the implementation of artificial intelligence and machine learning tools. For instance, The Iconic’s ‘find your fit’ feature ensures that customers purchase right-sized products, and have a sense of how it will look on them prior to purchase.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

They’re more likely to make a purchase if they see positive testimonials from other consumers. As such, you should encourage existing customers to share their genuine feedback and then showcase these reviews on your product page. This forms a part of social proof, which potential shoppers heavily rely on during decision-making.