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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

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Retention and loyalty – how to grow when the market is down

Inside Retail

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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“No immediate impact”: Experts weigh in on Senate Committee’s recommendations

Inside Retail

The Bill seeks to “address circumstances where a corporation has, or is taken to have, a substantial degree of market power and has been found to have misused their market power under section 46 of the Act”. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds. What Is Retail Advertising?

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? So are marketers. Using a high-propensity audience is a very effective way to promote your products or services through digital channels. It’s time to target people, not browsers.

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Survival guide: The keys to resilience and success in tough times

Inside Retail

There was good news in January when the Consumer Price Index slowed to the lowest rate in two years; however, experts recognise that the most volatile factors, such as rental rates and energy markets, remain the biggest drivers. Pricing and promotional strategies will be vital as consumers are more cost-conscious. per cent and 1.8

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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.