Smarter data: Reach high-propensity shoppers and deliver optimal digital impact
Inside Retail
DECEMBER 3, 2023
Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). So are marketers. This means that advertising spend is more likely to result in a positive ROI.
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