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“No immediate impact”: Experts weigh in on Senate Committee’s recommendations

Inside Retail

The Bill seeks to “address circumstances where a corporation has, or is taken to have, a substantial degree of market power and has been found to have misused their market power under section 46 of the Act”. Any markets with unfair pricing practices and a distinct lack of competition will come under scrutiny with the report.

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Frequent flyer initiatives saved airlines – can loyalty programs save retail?

Inside Retail

Frequent flyer programs infamously saved airlines’ profit margins by driving customer retention and eventually lucrative partnerships with banks. Inside Retail spoke to Philip Shelper, founder and CEO of Loyalty & Reward Co, to better understand the chasm between airline loyalty programs and retail loyalty programs.

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A Short Guide To Technographic Data And The Information It Provides For Retailers

RetailMinded

You can break it down in many ways to get beneficial information; technographic data is just part of the extensive data spectrum. . All information about customer buying habits, demographics, usage statics, etc., This approach has proven useful in various fields, including digital marketing, ecommerce, B2B business, etc.

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The $15bn impact: Physical touchpoints drive Australian e-commerce revolution

Inside Retail

This compelling data highlights the critical importance of adopting omnichannel strategies for Australian retailers striving to stay at the forefront in an ever-evolving market. This omnichannel journey is an opportunity for retailers to forge personalised connections that build enduring brand loyalty.”

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds. What Is Retail Advertising?

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3 Reasons Digital Marketing Matters To Your Retail Business

RetailMinded

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

So are marketers. By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.