Inside Retail

MAY 13, 2024

Amid significant shifts in shopper buying behaviours throughout last year and already this year, retailers are working hard to stay in front of existing customers and attract new ones. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. Let data guide your strategy this year.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

MARCH 3, 2024

Be sure to download the 2024 Australian Retail Outlook to discover more. An alternative approach is to focus on delivering an overall Customer Experience (CX) specifically designed to drive consistent and co-ordinated interactions across all touchpoints along the shopper journey.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Inside Retail

JUNE 28, 2021

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Trade Show Booth Companies - Trade Group

SEPTEMBER 5, 2023

Whether aiming for new customers, product introductions, or customer retention, the show provides a cost-effective and impactful approach to connecting with desired hospitality buyers. Let us help you get a head start by viewing these top resources to help with your trade show marketing strategy.

Location 52

Location Social Media Customer Retention Target Market 52

Inside Retail

SEPTEMBER 19, 2022

Where in times past the physical store retailer’s mantra was having the right product at the right price at the right time, in today’s omnichannel era, that challenge is a lot more complicated, stretching to engagement, messaging and communication strategies – it’s no longer about just stocking product. Data is key.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

Social Media 52

Social Media Customer Retention Engagement Strategy 52

Parcel Pending

JUNE 24, 2021

Retail stores continue to play a big role in the customer experience, bringing in impulse purchases, acting as brand builders, and efficiently traversing “the last mile” to get purchases into the hands of consumers and improve their customer retention rate. Gramling, K., Orschell, J., and Chernoff, J. Harvard Business Review.

Department Stores 52

Department Stores Customer Retention Consumer Shopping 52