Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds. What Is Retail Advertising?

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Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

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Engagement Customer Engagement Strategy Promotion 289

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Retail Focus

MAY 3, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

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Inside Retail

SEPTEMBER 21, 2023

It may feel a little early, but as a high-stakes shopping event for Australian retailers, Black Friday Cyber Monday is pivotal to the challenge of effectively connecting with customers. The focus for BFCM has now shifted to delivering a seamless and personalised shopping experience aimed at engaging customers in a meaningful way.

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Engagement Strategy Promotion Customer Engagement 130

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. Hyperphysicality is not a temporary trend.

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Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Customers are also the primary drivers of the project and its sustainability.

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Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

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Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands prioritise the customer experience in their digital transformation efforts.

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

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Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

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Curate Consumer Advertising Social Media 130

Inside Retail

JULY 18, 2023

Retailers have always been aware that their success relies on more than the product alone, and the retail store of today is no longer just a destination for in-person shopping. The new role of the physical store blends a dynamic, interactive hub for brand experiences, customer engagement, and product discovery.

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Consumer Tailored Fashion Customer Engagement 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

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Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

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Strategy Consumer Social Media Customer Engagement 52

Inside Retail

APRIL 27, 2022

To help retailers navigate the new realities of the customer journey while the fight for fresh customers picks up speed, Inside Retail has joined forces with multi-channel, multi-carrier e-commerce shipping solution provider ShipStation to release a new report on customer behaviour entitled Casting the Net.

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Inside Retail

JULY 27, 2021

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. Scalene also helps retailers adopt a more sophisticated approach in pricing and promotions, right through to an even more sophisticated deployment of capital. “It

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Drytac

NOVEMBER 15, 2021

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

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Inside Retail

DECEMBER 7, 2021

Shopping, of all things, is a forum for enabling people to rub shoulders and now is a once-in-a-generation opportunity for retailers and shopping-centre operators to benefit from the potentially resurgent demand by creating positive experiences. The word ‘experiential’, after all, is one of the top buzzwords in the retail industry.

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Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

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Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. What is a merchandising plan and why should retailers care?

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Retailing Insight

MAY 2, 2024

I magine being able to run your shop from anywhere, with just a few taps on your smartphone. But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. It’s not magic, it’s technology and you too can be this free.

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Social Media Management Customer Engagement Engagement 52

Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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Form Engagement Consumer Customer Engagement 130

Creative Displays Now

JULY 18, 2023

Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. What makes customers engage with your brand or products?

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Parcel Pending

APRIL 25, 2024

The plumbing industry is facing many challenges; however, it is possible for wholesale plumbing distributors and independent distributors to both navigate market turbulence and realize success. Residential Market Shifting Experts predict that the demand for plumbing in commercial multifamily housing will remain strong.

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Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

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Shopping Tailored Customer Engagement Engagement 243

Creative Displays Now

JULY 24, 2023

The world of visual marketing is always changing. In retail, it’s common to see three types of traditional signage , including the following: Hanging ceiling signs: Enticing language, attractive images, and aesthetically pleasing color combinations encourage customers in-store to act on the message and purchase.

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Display Advertising Visual Merchandising Promotion 97

RetailMinded

DECEMBER 6, 2022

In fact, some retailers are using AI to optimize their inventory management, customer service, and marketing strategies. At the heart of all these techniques is an understanding of what customers want from their shopping experience. AI is also helping retailers with the checkout process. Augmented Reality.

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Retail Space Space Social Media Customer Engagement 59

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

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Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023.

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Social Media Consumer Shopping Marketing 52

RetailMinded

MARCH 30, 2023

In other words, if you want to keep up with other brands, you must improve the speed at which your customers can complete their transactions. The more satisfied customers are with your e-commerce site, the more likely they will return. However, a recent study reveals that the global online shopping abandonment rate is 69.8%.

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Retail Bound

DECEMBER 3, 2021

As a small business owner, you do everything you can to prepare for that critical shopping season that falls between Thanksgiving and Christmas. When the holiday shopping season hits, you are in it deep, and before you know it, the last order hits the delivery truck. Tips to Prepare for the Post-holiday Slump in Sales. So, what’s next?

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CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

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Inside Retail

FEBRUARY 9, 2022

A retail business is far more than a store front, a website, and a social media post or marketing email – although often these elements are all the end customer perceives. Despite most shops being closed, retail sales rose 11 per cent during lockdown, largely because people didn’t have much else to spend money on.

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Greater Group

SEPTEMBER 24, 2019

In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. Less than 50% of customers’ overall shopping time is about the actual purchase , according to Gensler’s Experience Index for Retail.

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Display Shopping Engagement Customer Engagement 52

Retail Insider

JUNE 24, 2021

The seismic consumer shift from offline to online shopping presents an important moment for retailers to rethink traditional models and redefine the shopping experience in a truly customer-centric way. Our personalisation model is perfectly placed to meet and grow with the needs of customers in this new era of shopping.

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Retail Insider

JANUARY 31, 2022

The Story: It seems reading through earlier interviews that at first co-founder Timo Boldt thought about opening a shop a decade or so ago to sell his made-to-measure recipe boxes but putting his ex-Goldman Sachs financial nous to good use he decided that online and convenience were the trends to follow and lo, hasn’t he been proved right.

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