Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. said Lupe Prada, Senior Trade Marketing Manager for Gumtree. Key Recommendations to maximise Value in E-commerce.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Tailored Promotion Customer Engagement 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. This is especially crucial in managing seasonal or event-driven merchandise.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

OCTOBER 24, 2023

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

Target Market 130

Target Market Social Media Fashion Tailored 130

Retail Focus

NOVEMBER 7, 2023

This data optimizes store layouts, product placements, and customer experiences. Shopper data enables retailers to provide tailored experiences based on customer demographics, purchase history, and browsing behavior. Personalized recommendations and interactive displays enhance customer engagement.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. Trust is ultimately the degree of confidence of a customer with uncertainty. Trust is ultimately the degree of confidence of a customer with uncertainty. Trust literacy.

Customer Engagement 147

Customer Engagement Strategy Engagement Shopping 147

Inside Retail

DECEMBER 18, 2023

Lockdowns and the pandemic changed all of that, and today there’s hardly a CEO, board or management team that hasn’t taken the full dive into data and digital as their path to future success. What should follow is a golden era of customer engagement.

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

JUNE 8, 2022

“Today’s customer is too savvy, too discerning, and flush with too many options to tolerate a cookie-cutter experience with a brand,” stated a new report from Emarsys called 6 pillars powering cross-channel personalisation. Customers deserve and demand tailored 1:1 experiences.

Tailored 130

Tailored Customer Engagement Shopping Engagement 130

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement.

Strategy 130

Strategy Engagement Planning Promotion 130

RetailMinded

JULY 29, 2023

Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Greater Group

APRIL 24, 2023

Shopfitting or shop fitting is not a common and familiar term to regular consumers and may only be used by people who work in a specialised field within the broader retail industry such as shopfitters, architects, designers, project managers and retailers. However, it’s one of the key elements in retail design.

Retail Space 52

Retail Space Space Layout Display 52

Inside Retail

AUGUST 17, 2021

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. A combined international effort is needed in tackling fashion’s problems head-on.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. Furthermore, the company can then reward loyal customers with, for example, a voucher for the concession stand.

Strategy 130

Strategy Customer Engagement Engagement Tailored 130

Parcel Pending

APRIL 21, 2021

Omnichannel retail is about creating consistent experiences across apps, websites, social media , ads, and in- store visits to increase customer engagement. Put simply: customers want to purchase effortlessly and seamlessly across every platform. The Value of Omnichannel Shopping Experiences.

Merchandising 52

Merchandising Social Media Shopping Consumer 52

Retail Focus

MARCH 2, 2022

When it comes to the need to systematize and manage the customer details, finding banking and finance software helps to simplify sales operations and improve. Let’s look at strategies to improve your customer relationship management system (CRM). 2. Boost Customer Engagement.

Management 130

Management Advertising Strategy Engagement 130

Inside Retail

DECEMBER 17, 2023

Ben Eversfield, senior customer success manager at Klaviyo, explains it is important that brands note that CDP capabilities vary greatly from one platform to the next. If there is one key feature of a customer data platform that might rank above the rest, it’s the ability to effectively personalise interactions with customers.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

NOVEMBER 7, 2023

It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

FEBRUARY 26, 2024

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Inside Retail

JANUARY 8, 2024

Designing a space that can accommodate a group of friends exploring a store together makes the experience tailored to the generation’s shopping preferences,” she said. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

AUGUST 15, 2023

It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. The brand has also strategically positioned its bean retail areas and filter-brewing stations in prominent and accessible spots in its cafés, to encourage customer engagement and enquiry. “To

Marketing 130

Marketing Engagement Location Shopping 130

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52