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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

This job of managing promotions becomes more complex when you start adding multiple locations into the mix. What are the challenges of managing promotions across multiple locations? Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The 4,500 square foot space is the company’s first bricks-and-mortar location on the West Coast. This changes the classic retail model of purchasing and reselling.

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SPORT 2000 Launches New “Home of Experts” Retail Concept for Global Expansion

Retail Focus

Customers can test and try all sporting category equipment, footwear, and apparel from top brands such as Adidas, Kettler, Hoka, and Puma. At the heart of the store concept is a new ‘hub’ where customers engage with SPORT 2000’s team of experts for a conversation starter, sharing stories, and picking up the best advice.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

Digital strategies to decode Gen Z” was the topic of one of the opening panels. A few ways that H&M is attempting to differentiate the in-store shopping experience in various locations is by having specially curated Spotify playlists for specific stores or having a different noted fragrance for a store.