Customer Engagement, Engagement, Gifts and Marketing

ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Strategy

Strategy Marketing Social Media Engagement

Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

Social Media

Social Media Gifts Jewelry Curate

Five ways retailers can use NFTs in loyalty programs

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.

Gifts

Gifts Engagement Social Media Art

Webinars

Turn Payments Into Personalization: Unlock the Value of Transaction Data

MORE WEBINARS

DHL Supply Chain Australia – uncovering retail

Inside Retail

MARCH 3, 2024

Innovations such as cardboard wrap-around machines, for example, are minimising packaging waste while simultaneously enhancing the customer experience with print-on-demand technology. According to Future Market Insights, the returnable packaging market worldwide is set to grow from US$129.7

Tailored

Tailored Gifts Customer Engagement Strategy

The retailer’s guide to Valentine’s Day

Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention.

Gifts

Gifts Customer Retention Customer Engagement Consumer

Koko Black, Godiva Australia on driving sales in a cost of living crisis

Inside Retail

AUGUST 1, 2023

As a result, chocolate confectionery prices in Australia have surged, with companies targeting both ends of the market to stimulate sales. They care about value, and are choosing treats and gifts that are handmade [and] natural, made in Melbourne and [that] celebrate local ingredients,” he said.

Gifts

Gifts Customer Engagement Apparel Balance

2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

DECEMBER 20, 2021

The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. To find out how you can market to your customers this festive season, visit: [link].

Gifts

Gifts Shopping Customer Engagement Consumer

LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

FEBRUARY 11, 2024

Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store. Shaughnessy hinted at several new collaborations with leaders in the global fitness industry.

Planning

Planning Strategy Expansion Shopping

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Strategy

Strategy Consumer Social Media Customer Engagement

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Strategy

Strategy Consumer Social Media Customer Engagement

Influencer-Inspired Packaging Trends 2023

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

Gifts

Gifts Fashion Color Promotion

First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

Marketing

Marketing Promotion Engagement Flow

In-store shopping is far from dead – but the phygital world beckons retailers

Inside Retail

OCTOBER 26, 2023

Lightspeed is a single platform for point-of-sale, payment processing, inventory management and reporting which also includes tools for e-commerce and marketing. 21 per cent of shoppers are drawn to gift cards and various gift choices. 39 per cent of shoppers favour stores with loyalty programs.

Shopping

Shopping Engagement Consumer Gifts

Unified commerce empowers retailers in a disrupted market

Inside Retail

AUGUST 2, 2023

Features such as returning online purchases in-store, seamless gift card usage across channels, and improved understanding of customers through unified data are just some examples of this. The integration of AI also opens up exciting opportunities for social commerce, enabling real-time customer engagement and personalised experiences.

Marketing

Marketing Management Engagement Gifts

Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

Strategy

Strategy Engagement Customer Engagement Consumer

How three retailers are cultivating success in the plant and garden sector

Inside Retail

MARCH 8, 2023

AS: To begin with, we did primarily see female customers. There are more males purchasing indoor plants now, either for themselves or as gifts. We have a great mix of customers and appreciate any of their sales no matter the size. And how can customers engage in this hobby if they have little green space available?

Gifts

Gifts Beauty and Health Space Planning

Making an inkpact

Retail Insider

DECEMBER 1, 2021

And this is very much the premise of the innovative marketing company Inkpact, which was set up in 2015 by Charlotte Pearce who had a moment of epiphany at a conference when she discovered someone bemoaning the lack of progress they were making in setting up meetings – with emails having no effect whatsoever.

Social Media

Social Media Artistic Engagement Marketing

Create Retail Today

ICYMI: Here are five strategies to leverage marketable moments in 2024

Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Webinars

Trending Sources

Five ways retailers can use NFTs in loyalty programs

Webinars

DHL Supply Chain Australia – uncovering retail

The retailer’s guide to Valentine’s Day

Koko Black, Godiva Australia on driving sales in a cost of living crisis

2019 vs 2020 vs 2021: How has Covid impacted Christmas?

LSKD appoints first chief retail officer as part of its “audacious” growth plan

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Influencer-Inspired Packaging Trends 2023

First half of 2024: Five key marketing moments you won’t want to miss

In-store shopping is far from dead – but the phygital world beckons retailers

Unified commerce empowers retailers in a disrupted market

Gamification can revolutionise retailers’ loyalty strategies

How three retailers are cultivating success in the plant and garden sector

Making an inkpact

Stay Connected