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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

Strategy 130
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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Independent retailers must meticulously curate this identity to carve a niche in the competitive market. Implementing ecommerce personalization strategies can significantly enhance the shopping journey by tailoring it to individual preferences. Every abandoned cart and lingered gaze helps in outlining consumer preferences.

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

She feels that brands and retailers will need to audit and refresh their omnichannel strategies to ensure connected commerce systems are in place, and also ensure in-store technology is accessible to allow consumers to shape their own journey when shopping. These consumers are determined to live more intentionally and in the moment.

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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

Fully licensed, SHI offers a curated wine list, Asian-inspired cocktails, and an exclusive upstairs bar and lounge area. Every element is thoughtfully curated to transport guests to the heart of China. How much do you depend on word of mouth and social media? Food and drinks are the main highlights of any restaurant.

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Abracadabra! Luxury Pop-up Stores Bringing Fantasy to Real Life

Retail Focus

The Ephemeral Luxury Brand Strategy. Pop-up stores are a popular strategy for luxury brands due to the multiple reasons they provide, including the ability to be temporary and have a limited time to use them. Spatial Design and Flow : Carefully design the layout and flow of the pop-up store to guide customers through a curated journey.

Art 100
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. This was originally published in the Asian Retail Outlook report.