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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130
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From personalisation to gamification, here are six ways to drive loyalty

Inside Retail

These are ways to inform, curate, share, build, inspire or even play. If you’re looking to establish your retail brand as a trusted source of information, providing expert reviews and recommendations to your members, this may be the approach for you. Curate: Be hyper-personalised People like to feel noticed, known and valued.

Curate 130
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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130
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Retailing in India: Rise and Shine Through

VMS

The design curations are made to celebrate the expression of reconnecting with their deep feminine spirit by breaking free from patriarchal and societal expectations. Digital advisors address online and social media queries armed with predictive insights to deliver personalized service.

Jewelry 83
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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. See some traditional examples, as well as some next-generation visual merchandising techniques and strategies, in the sections below.).

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5 Best Experiential Retail Examples

Greater Group

STORY at Macy’s launched with the theme, ‘Color’, threading its way through the wide range of curated products and theme-related community events, brightly bringing their material Instagram-feed to life. The value of social media as a marketing tool is beyond measure. The best part?