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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

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Marley Spoon reports soft consumer demand, revises guidance

Inside Retail

Subscription-based meal kit provider Marley Spoon plans to revise its full-year revenue guidance after sales plummeted on soft consumer demand. We do see an improved trajectory throughout the second quarter and therefore anticipate more favourable spending patterns in the second half of the year.” per cent increase to $67.37

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AI is driving a dramatic reinvention of retail demand planning. Here’s how

Inside Retail

Australian retail businesses have been warned they are missing out on sales by reacting too slowly to customer trends – and that poor retail demand planning is resulting in unnecessarily high levels of capital tied up unproductively in unsold inventory in warehouses and stores. Enter AI, specifically Quantiful’s unique software solution.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

The ease of returns has become a basic expectation among consumers shopping online. Consumers expect a seamless, self-serve experience that offers transparency through the journey, for example, such as track and trace can offer.” The post Planning to sell online in the US?

Planning 290
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Consumer spending predictions in 2022

Inside Retail

If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. In the fourth report of its kind, Pattern Australia polled 1000 online shoppers in March 2022 to learn about customer behaviour last year and how shopping habits are likely to change in the year ahead. .

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What consumers will buy on marketplaces this year

Inside Retail

Australian consumers are increasingly turning to marketplaces to search, discover and purchase new products, offering major opportunities for local brands. New research from Pattern’s Marketplace Consumer Trends Report – 2023 highlights that 92 per cent of consumers plan to shop on a marketplace this year.

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How Amazon, Temu and Shein are disrupting Australian retail today

Inside Retail

Marketplace shopping has become mainstream in Australia, with 93 percent of consumers using platforms like Amazon, Catch and Temu to search, discover and purchase new products last year. Notably, 80 percent of shoppers who were in the $200,000 income bracket bought on Amazon, reflecting its strong reach among higher-income consumers.

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