Remove tag sustainability
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

Strategy 130
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Four out-of-the-box influencer marketing strategies

Inside Retail

For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends.

Strategy 130
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From resale to recycled steel, Swiss watches adapt for the next generation

Inside Retail

Swiss watch brands are set to benefit from a rise in pre-owned sales, driven by millennial and Gen Z consumers. A recent report from Deloitte estimates the pre-owned luxury watch market will grow to US$35 billion by 2030. . There is an argument to be made that a well-made mechanical timepiece is by definition sustainable.

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As warehouses get greener, demand for eco-friendly packaging is soaring

Inside Retail

As consumers expect more environmentally sustainable solutions for the packaging of products and deliveries, shippers may be missing equally compelling reasons to make the switch: significant cost savings and an increase in operational flexibility. For example, Ranpak’s automated Cut’it! Eco-friendly paper and glue.

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The Evolution of Retail Formats: Adapting to Environmental and Social Forces

Retail Focus

The retail landscape has witnessed a remarkable evolution, driven by a complex interplay of environmental and social factors. Retailers have continually adapted to changing consumer demands, technological advancements, and shifting societal values. This era was often described as consumer warfare.

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Why bricks-and-mortar is still critical in China

Inside Retail

A recent McKinsey report also stated that while e-commerce has boomed since the onset of the pandemic, forward-thinking companies are using their stores to educate consumers, reinforce their brand positioning, and support online sales. The Chinese market. According to data from Statista, in-store sales are expected to reach $21.4

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