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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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The Evolution of Retail Formats: Adapting to Environmental and Social Forces

Retail Focus

The retail landscape has witnessed a remarkable evolution, driven by a complex interplay of environmental and social factors. Retailers have continually adapted to changing consumer demands, technological advancements, and shifting societal values. This era was often described as consumer warfare.

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Anyone who is looking to elevate an online store and drive more sales needs to make meaningful improvements to their e-commerce presence. Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success.

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9 Ways To Boost Profits Today At Your Indie Salon 

RetailMinded

With a saturated market, you may wonder how to set your business apart from its competitors. Check And Review Your Credit Card Payment Service Options . Have you reviewed your payment processing contract recently? Be Active On Social Media . The power of social media campaigns cannot be understated.

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Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries

CRP

This evolution of packaging reflects the broader changes in societal values, consumer preferences, and technological advancements. This surge is driven by rising environmental concerns over packaging waste accumulation in landfills, stringent regulations curbing single-use plastics, and consumer demand for eco-friendly packaging.