tag Advertising Consumer Marketing Social Media 
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
Inside Retail
APRIL 15, 2024
Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. I think people appreciate a small business taking on the giants on social media,” said Sakr. “If
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Inside Retail
JULY 7, 2021
Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 A new law recently passed in Norway aims to address this issue. Importance of authenticity.
Inside Retail
MAY 14, 2024
However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.
Creative Displays Now
MARCH 18, 2024
Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.
Inside Retail
MARCH 29, 2022
Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.
Inside Retail
SEPTEMBER 7, 2023
It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.
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