Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market.

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Social Media Strategy Space Engagement 130

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

Retail Marketing 130

Retail Marketing Marketing Consumer Social Media 130

Inside Retail

JANUARY 11, 2024

Novak Djokovic was the only athlete at the 2023 Australian Open to use Waterdrop’s reusable stainless steel tumbler, but a year later, more players have backed the bottle, which has been designated as the tournament’s official on-court player bottle. Stanley introduced two new colours, cream and desert sage, in 2020.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

MAY 31, 2023

Next-generation manufacturing A study by market research agency YPulse revealed Amazon as the favourite retail brand among Gen Z, with its growing appetite for online marketplaces. This should come as no surprise, given China’s rapidly growing cross-border e-commerce market is projected to reach a staggering $2.8

Social Media 130

Social Media Consumer Fashion Marketing 130

Inside Retail

JULY 26, 2022

After a period of instability and supply chain challenges, Revlon recently filed for chapter 11 bankruptcy in the United States. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

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Department Stores Advertising Social Media Contrast 277

Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 billion in 2023 and is expected to grow to $15.34 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Social Media 130

Social Media Advertising Marketing Consumer 130

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023.

Social Media 52

Social Media Consumer Shopping Marketing 52