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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”

Consumer 130
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. While bricks-and-mortar stores still dominate the retail landscape, online retail is on the rise.

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

Meanwhile, Melchers, established in Germany in 1806, boasts a storied history deeply intertwined with the evolution of global trade and a steadfast commitment to delivering tailored market approaches. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items. “We

Tailored 130
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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailerssocial-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

Through Pinduoduo’s proprietary supply-chain resources, Temu is also able to replicate its success and profitable model by slashing intermediary costs, connecting consumers with high-quality manufacturers at competitive prices and amassing high sales volumes. More than half of its followers are Gen Z consumers who prioritise low-cost goods.