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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Without a doubt, this year’s most talked about beauty dupe has been the MCoBeauty Flawless Glow Luminous Skin Filter: a $35 foundation promising consumers the perfect dewy complexion. Can a dupe be too good?