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Survey: How Australians are changing their gift-giving plans pre-Christmas

Inside Retail

Times might be tough for many Australians right now, but when it comes to gift-giving consumers will still be spending this year – however, they will be very focused on value. On the flip side, recipients may grapple with similar emotions when presented with gifts during a period of high living costs,” the report finds.

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As budgets tighten, Aussie gift-givers are seeking more personalisation

Inside Retail

Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. Customers might be looking for value, but gift-giving is deeply ingrained in our culture. Personalising gifts ranks highly in consumer appeal.

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Baby Bunting says consumer demand softens; CEO plans to step down

Inside Retail

Specialty baby goods retailer Baby Bunting has reported a dramatic slump in its interim profits as consumers return to pre-pandemic shopping behaviours. Spencer said gains in market share made during the pandemic have predominantly been held. For the six months to December 26, sales grew 6.6 per cent to $254.9 per cent during the half.”

Planning 246
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How Salvos aims to break the stigma around secondhand Christmas gifts

Inside Retail

The tradition of gift-giving at Christmas drives billions of dollars in retail sales every year. In Australia alone, consumers are expected to spend $63.9 million gifts in Australia and 300,000 gifts in New Zealand will end up in the bin this year, and a further 4.32

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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

Christmas is coming early for retailers, with Australians preparing to spend $11 billion on Christmas gifts and a staggering 80 per cent expected to purchase before December, figures from Roy Morgan show. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides.

Marketing 238
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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

Australian luggage brand Nere is anticipating strong sales this holiday season, thanks to the ongoing travel boom, growing appeal of practical gifts like suitcases, and high-profile location of its first stand-alone store, which opened in November. We’re very much about value and being accessible to all.”

Marketing 246
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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