Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

SEPTEMBER 13, 2021

The retail sector has undergone an upheaval during the pandemic, with a dramatic shift in shopping behaviours online and in-store. According to the CommBank Consumer Insights Report May 2021, the experiences during the pandemic last year greatly impacted how consumers think, act and shop. The holistic shift to digital.

Consumer 130

Consumer Engagement Customer Engagement Shopping 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JANUARY 15, 2024

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. Digital strategies to decode Gen Z” was the topic of one of the opening panels.

Social Media 246

Social Media Engagement Consumer Artistic 246

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope.

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. “SMS

Marketing 278

Marketing Promotion Flow Strategy 278

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. 58% are influenced by excellent past customer service.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. The customer-first plan was introduced back in 2019 and remains the centrepiece of the company’s strategy to deliver for all its interested parties.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. As more customers added these items to their shopping carts, their prices dropped daily.

Fashion 130

Fashion Tailored Engagement Shopping 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

Inside Retail

MARCH 7, 2024

Birthday suit vice Against this backdrop, Australian fashion brand Nakedvice is on a mission to redefine accessible luxury with timeless designs that draw inspiration from vintage pieces and ‘90s nostalgia, aligning with emerging trends and consumer sentiments.

Apparel 130

Apparel Boutique Fashion Expansion 130

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope.

Balance 130

Balance Promotion Strategy Consumer 130

Retail Focus

MAY 25, 2022

Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual comments: “Retailers are increasingly moulding portfolios to enhance overall brand visibility and grow customer engagement; outlet settings are an important part of that strategy and offer improved lease flexibility with rental commitment that is aligned to sales success.

Outdoor 182

Outdoor Customer Engagement Space Engagement 182

Inside Retail

JULY 12, 2023

This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences. It’s when customers voluntarily provide details about their preferences, interests, and needs. Zero-party data is held close to the vest by many in the industry.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

SEPTEMBER 21, 2023

It may feel a little early, but as a high-stakes shopping event for Australian retailers, Black Friday Cyber Monday is pivotal to the challenge of effectively connecting with customers. The focus for BFCM has now shifted to delivering a seamless and personalised shopping experience aimed at engaging customers in a meaningful way.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

JULY 18, 2023

Retailers have always been aware that their success relies on more than the product alone, and the retail store of today is no longer just a destination for in-person shopping. In our always-connected society, consumers are all the more demanding. Ultimately, creating more value and satisfaction for the consumer.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Inside Retail

SEPTEMBER 25, 2023

Founded in 2005, the group has successfully built a conglomerate that speaks to the heart of Indonesian consumers. Some of his key experiences revolve around utilising data-driven insights and Artificial Intelligence (AI) to create tailored shopping experiences.

Tailored 130

Tailored Strategy Engagement Accessories 130

VMS

NOVEMBER 10, 2022

retailers prepare for the busy holiday shopping season, more than 60 percent say they are having trouble finding qualified candidates to staff their stores, while 45 percent claim to be struggling to fill contact center and back-office positions. which specializes in customer engagement.

Customer Engagement 91

Customer Engagement Engagement Shopping Management 91

Inside Retail

AUGUST 1, 2023

AI already plays a crucial role in our digital strategy. In-house teams focus on using AI for personalization, customer segmentation, and search optimization. And, by leveraging different content and product offerings to appeal to each customers’ preferences, there is now a seamless link between the app and the malls.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Inside Retail

JUNE 15, 2021

Retailers and consumers have been urged — or forced — to take their transactions into the digital marketplace. But for Mainland China, this online shopping behaviour has long been considered normal. New consumers. Homegrown brands such as Alibaba and Tencent continue to grow in popularity amongst the nation’s consumers.

Consumer 147

Consumer Strategy Engagement Marketing 147

Inside Retail

OCTOBER 9, 2023

As the fashion world grapples with rapid shifts in consumer behaviour, H&M is setting its sights on the digital frontier with its recent launch on Southeast Asian e-commerce platform Shopee. It’s a strategic play that aims to redefine the shopping experience, bridging the gap between in-store and online retail.

Fashion 130

Fashion Engagement Shopping Customer Engagement 130

Inside Retail

AUGUST 1, 2023

As cost of living pressures continue to rise, a large proportion of their consumer base is pulling back on non-essential items to ensure they can afford to pay bills and other essentials. More and more, consumers are looking for an alternative to cheap, sugary chocolate from the supermarket.

Gifts 246

Gifts Customer Engagement Apparel Balance 246

Inside Retail

APRIL 27, 2022

The report is designed for smart retailers seeking growth outside of their core markets, highlighting four distinct behaviours that have emerged from the latest consumer research. This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. According to the data, an average consumer makes 2.1

Social Media 130

Social Media Engagement Consumer Shopping 130

Inside Retail

AUGUST 14, 2023

But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? And the way to do this is by creating experiences for customers over and above discounts and sales. Existing customers tend to spend nearly a third more too. And it starts with your people.

Engagement 130

Engagement Strategy Customer Engagement Marketing 130

Retail Focus

MAY 30, 2023

Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community. A ‘ brand community ’ refers to a group of consumers who share a common interest or passion for a particular brand. Physical retail can encourage developing retail communities.

Retail Design 130

Retail Design Design Engagement Display 130

Jahabow

JULY 14, 2023

Creating and executing a robust visual merchandising strategy is about striking a balance between your products and how their showcasing; If you aren’t including display cases throughout your store, you are missing out. Display cases allow you to arrange your products aesthetically pleasingly while keeping everything safe and secure.

Visual Merchandising 52

Visual Merchandising Merchandising Display Flow 52

Contra

JANUARY 10, 2024

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

Visual Merchandising 52

Visual Merchandising Merchandising Display Texture 52

Contra

JANUARY 10, 2024

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

Visual Merchandising 52

Visual Merchandising Merchandising Display Texture 52

Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

Form 130

Form Engagement Consumer Customer Engagement 130

Compliantia

MARCH 31, 2023

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. He says when customers shop online, they can’t connect emotionally with the merchandise, so most often, they simply look for the cheapest option.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

RetailMinded

MARCH 29, 2021

Keeping this in mind, Retail Minded’s Founder, Nicole Leinbach Reyhle, is thrilled to share expert insight that will offer actionable strategies and resources alike to aid small businesses as part of the National Main Street Center’s 2021 Virtual Conference , Main Street NOW. Presented By: Nicole Leinbach Reyhle, Retail Minded.

Engagement 113

Engagement Strategy Customer Engagement Shopping 113