Consumer Customer Engagement Gifts Marketing 
Inside Retail
JANUARY 16, 2024
Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.
Inside Retail
AUGUST 2, 2023
While competition is fiercer than ever, meeting customer expectations for seamless omnichannel experiences and building meaningful connections has become vital to driving lifetime value in the relationships between brands and consumers. Learn more about Shopline Australia here.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Retail Focus
NOVEMBER 22, 2023
Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success.
Inside Retail
FEBRUARY 8, 2022
Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.
Inside Retail
OCTOBER 26, 2023
Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.
Inside Retail
MARCH 3, 2024
In the new retail economy, retailers are under pressure to optimise supply chain efficiency and provide seamless service for customers via multiple channels. Innovations such as cardboard wrap-around machines, for example, are minimising packaging waste while simultaneously enhancing the customer experience with print-on-demand technology.
Inside Retail
AUGUST 1, 2023
As cost of living pressures continue to rise, a large proportion of their consumer base is pulling back on non-essential items to ensure they can afford to pay bills and other essentials. As a result, chocolate confectionery prices in Australia have surged, with companies targeting both ends of the market to stimulate sales.
Expert insights. Personalized for you.
130 
Let's personalize your content