Inside Retail

JANUARY 15, 2024

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.

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Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. But what about home workout products? The #TikTokFitness Powered by Peloton hub will be available in the US, UK, and Canada.

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Inside Retail

JUNE 27, 2022

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

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Retail Focus

DECEMBER 12, 2023

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

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Retail Focus

AUGUST 23, 2023

Luxury brands are constantly seeking innovative ways to engage their clientele and reinforce their exclusivity. These ephemeral retail spaces offer a unique platform for luxury brands to captivate their audience and deliver a heightened sense of luxury through carefully curated themes, aesthetics, products, events, and communications.

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Inside Retail

OCTOBER 26, 2023

Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.

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Inside Retail

APRIL 7, 2024

From modest beginnings in the world of book trading to curating a diverse array of brands, including the recent sensation, Kazaang, BMS Brands has epitomised the spirit of the underdog since its inception. Its current range of products is strong and continually growing to adapt to the needs and wants of the consumer.

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Inside Retail

MAY 23, 2022

Consumer engagement by specific channels will ebb and flow, but retail will always be omnichannel. And 72 per cent of consumers expect to resume significant interactions with physical stores after the pandemic subsides, compared with just 60 per cent who regularly shopped physically pre-pandemic. Omnichannel persistence.

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Inside Retail

MARCH 21, 2023

That’s where innovative and engaging shopper interactions come in. To build a loyal customer base, there are some tried and tested membership engagement approaches that can keep your shoppers coming back and waiting for your next move. These are ways to inform, curate, share, build, inspire or even play. Let’s dive in.

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Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

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Inside Retail

AUGUST 21, 2022

“Not only will this year’s event reach the US, Canada, France, Spain, and Italy, but we also have enhanced experiences to ensure Sephoria is the most interactive, and inclusive virtual event for the Sephora community, with unparalleled access to exclusive content, founders, product sneak-peeks, an, engaging gamification,” Stacey said.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences.

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Retail Focus

NOVEMBER 7, 2023

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

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Inside Retail

NOVEMBER 6, 2023

With the promise of a wider reach and a more personalised beauty experience for LazMall shoppers, the strategic alliance not only aligns with Sephora’s vision but also caters to the unique nuances of Thai consumers. We keep a close eye on emerging beauty trends, new social media platforms, and customer feedback.

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Inside Retail

DECEMBER 8, 2022

A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. Hong Kong consumers value time and convenience in their purchasing journeys.

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Inside Retail

MARCH 7, 2023

In February, global trend forecaster WGSN boldly declared that “economic optimism is driving Asia’s consumers back in stores as they step away from their screens and live it up in real life” in its annual Asia Shopper Forecast report. These consumers are craving for real experiences after spending too much time online.

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RetailMinded

APRIL 5, 2024

In the bustling world of retail, finding a niche that resonates with a passionate consumer base can be the key to success. Curating a Selection of Products Success in retail is often about offering the right product mix. When it comes to Apple Watch accessories, variety is key.

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Inside Retail

JULY 21, 2021

“Not only did the AR try-on experience catch many Snapchatter’s attention, it also kept them engaged. And this engagement translated into sales,” according to Snap. Not bad for a campaign that was only supposed to generate awareness and engagement.”. Consumers like to see what an item would look like offline.

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Inside Retail

NOVEMBER 14, 2023

Our highs are always when we get to be part of big moments in people’s lives like engagements, new jobs, and new friendships. IR : What elements or experiences do independent bookstores, such as The Ripped Bodice, offer that are enticing consumers, especially in the Gen Z and millennial demographic? LK: So many!

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Design Middleeast

FEBRUARY 26, 2024

Fully licensed, SHI offers a curated wine list, Asian-inspired cocktails, and an exclusive upstairs bar and lounge area. Every element is thoughtfully curated to transport guests to the heart of China. How much do you depend on word of mouth and social media? Food and drinks are the main highlights of any restaurant.

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Retail Focus

JULY 20, 2023

The quilted pattern and interlocking CC logo are employed to construct an engaging experience that embodies the brand’s heritage for customers. The quilted pattern and interlocking CC logo are employed to construct an engaging experience that embodies the brand’s heritage for customers.

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Inside Retail

NOVEMBER 15, 2022

Between Facebook’s shift away from being a place to connect with family and friends, and the rapid decline in usability of Twitter in recent weeks, many people are beginning to look elsewhere for their social media needs. And while getting a brand on TikTok is easy, getting it noticed is something else entirely.

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Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Inside Retail

MARCH 1, 2023

TradeMe’s Everyday Fashion runway event and recent Circular Economy report has showcased that consumers are eager to buy preloved clothes, and are motivated to buy from brands that are driven by sustainable and ethical practices. It needs to be inclusive – not just for the people in the industry – but for consumers,” Salsa said.

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Inside Retail

MARCH 1, 2023

TradeMe’s Everyday Fashion runway event and recent Circular Economy report has showcased that consumers are eager to buy preloved clothes, and are motivated to buy from brands that are driven by sustainable and ethical practices. It needs to be inclusive – not just for the people in the industry – but for consumers,” Salsa said.

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Inside Retail

JUNE 8, 2022

Super apps are digital platforms that provide multiple services, such as shopping, payments and social media – and they are on the rise. Nailing the brand architecture – and how you curate multiple brands, tone of voice, and potentially contrasting interaction models – is critical.

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Inside Retail

JUNE 9, 2021

The acquisition includes Robinsons’ brands, domain names, products, social media accounts, mobile applications, associated data and historical website. But rather than taking a ‘more is more’ approach as most online marketplaces do, Robinsons’ range will be much more curated. . It could also help raise brand awareness.

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Inside Retail

SEPTEMBER 15, 2021

Beyond selling goods, British Corner Shop connects a large community of expats on social media, with 130,000 followers on Facebook and 21,000 on Instagram. We have 7500 very engaged members who predominantly showcase their skills when it comes to cooking classic British food. Demand from Irish diaspora.

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Retailing Insight

MARCH 24, 2021

The importance of togetherness, community and engagement has, perhaps, never been stronger. Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Another brand, Athleta, consistently engages their customers through unique events. The Concept.

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Lumsden Design

MARCH 24, 2022

Rather than stuffy ‘curators of culture’, the dream has long been to make these attractions part of the fabric of daily life. It is also an opportunity to amplify brand messaging and turn visitors into advocates – so essential in this social media age. And there has been some success. Look at The British Museum.

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Design Week

JUNE 16, 2021

“We have sought to bring the history of design to life,” V&A senior curator of design and digital Corinna Gardner says of the museum’s latest gallery, 1900-Now. According to the museum’s curator of 20th century and contemporary furniture Johanna Agerman Ross, these themes were conceived in autumn 2018.

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Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. And Nike and Adidas entered the metaverse at full speed.

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VMS

JULY 28, 2021

We’ll be looking at all the ways the consumer interacts with the retailer; in the store, but also in e-commerce and via social media. It’s] grappling with how people’s brains work and employing storytelling to make them want to come to your store, go to your website, engage with your brand.

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Trade Show Booth Companies - Trade Group

FEBRUARY 29, 2024

In our journey through the busy world of marketing events, we’ve curated a list of the top 10 marketing trade shows essential for professionals aiming to elevate their marketing game, forge meaningful connections, and stay ahead in this dynamic industry. CES (Consumer Electronics Show) Location: Las Vegas, Nevada When: January 9, 2024.

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Inside Retail

APRIL 25, 2022

The innovative concept named ‘HN NFT Vault’, invites customers to browse and purchase digital art NFTs from a curated selection of globally recognised projects. There are reports Meta will be following close behind, in an effort to push NFTs into mainstream social media platforms.

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