connecting-with-your-audience-direct-to-consumer-digital-sales-strategies 
RetailMinded
SEPTEMBER 19, 2023
Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.
Inside Retail
JUNE 1, 2022
E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. In an industry that’s already heavily saturated, hundreds of emerging digital channels have made it increasingly difficult to stand out, writes Simon Kelly, solutions manager, Apac at ChannelAdvisor. Sell where consumers shop.
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Inside Retail
APRIL 3, 2024
Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. We stand out because we know what we stand for… good quality shoes.
Inside Retail
JUNE 29, 2021
While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further. Utilise programmatic digital-out-of-home. Optimise for mobile.
Inside Retail
JULY 6, 2021
Let’s look at four key forecasts: Continued rise of digital Shift in the role of bricks-and-mortar Increased value of personalised experiences Greater influence of young consumers. Digital, mobile, chatbots, social, curb-side — shopping now happens anywhere and anytime. So, what’s in store for retail in 2021 and beyond?
Inside Retail
MARCH 12, 2024
IR : Many retailers have described 2023 as ‘patchy’, with several external factors, such as rising interest rates and global conflicts, dampening consumer sentiment. IR : Many retailers have described 2023 as ‘patchy’, with several external factors, such as rising interest rates and global conflicts, dampening consumer sentiment.
Inside Retail
FEBRUARY 22, 2023
Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. And Nike and Adidas entered the metaverse at full speed.
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