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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Adapting to these concepts can overcome modern challenges, leading to a prosperous retail future. Let’s hop in!

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Jenner-Leuthart said that Belles had been considering the crowdfunding concept for a few years, but the timing is now right – with a new location set to open in Adelaide early next year. It has also amassed a significant social media following, with over 45,000 followers on Instagram. National and international expansion.

Planning 244
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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Abbe’s team has incorporated an Advent Calendar into the packaging for a beverage company client.

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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Crafting brand narratives through pop-up stores.

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“All about experience”: Inside Sands Retail’s approach to bricks-and-mortar

Inside Retail

Sylvester revealed that the group is currently tweaking the concept to position it in the super luxury segment in the future. Having been in the role for over 17 years, Sylvester is perfectly positioned to give his perspective on the Macau marketplace and the retail sector in general. Evolutionary changes. Empathy goes a long way.