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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology. Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

Strategy 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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How a modern store concept is helping Desigual reach new customers in Asia

Inside Retail

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. The art gallery concept. The Singapore marketplace.

Concept 246
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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? Anchored in joy, our brand is unique, yet universal.

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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264
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From bricks to brand, here’s how concept stores bring it all together

Inside Retail

At the same time, several forward-thinking retailers are focusing on taking their in-store experience to a whole new level by introducing new-wave concept stores into their arsenal. It is time for retailers to reconsider their store development strategy. The re-design and development of concept stores. Why concept stores?

Concept 130
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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. This goes hand in hand with the concept of UCG (User Generated Content).